A Wicked (Virtual) Googly
What Fantasy Veterans Can Learn From a New Cricket Game Catching On in India
FEBRUARY 5, 2010, 3:22 P.M. ET
By NANDO DI FINO, The Wall Street Journal
It was only a matter of time before cricket and fantasy sports found each other.
You can now play with an avatar of Indian cricket captain Mahendra Singh Dhoni.
Cricket is the second-most popular sport in both England and Australia, and tops in India. It’s wildly popular in Sri Lanka, Pakistan, South Africa, and a host of other British Commonwealth nations. Only soccer can make an airtight case for being more popular around the world.
India alone has a population of about 1.1 billion people, and its cricket madness reaches heights that even the most fervent American football fan could never understand.
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In March 2009, RotoHog.com raised $2 million in Series B funding and successfully created fantasy soccer games for media companies in Brazil (in Portuguese and English) and for Fox Sports International (in Spanish and English). Their platform is even designed to deliver in multi-lingual capability, including Mandarin.
“I absolutely believe that international is a huge growth opportunity for fantasy sports,” says RotoHog CEO Kelly Perdew .
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Source: Wall Street Journal
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