Showing posts with label Soccer. Show all posts
Showing posts with label Soccer. Show all posts

Friday, June 11, 2010

Mickey D’s Foray Into Fantasy - Wall Street Journal

By NANDO DI FINO

Thirty years ago, when Daniel Okrent was introducing a group of friends and professional acquaintances to Rotisserie League Baseball, a game he had invented while on a plane, he viewed it as mainly a fun excursion that could earn him a few dollars if it caught on with the masses. As anyone who saw ESPN’s “Silly Little Game” can tell you, the game exploded under the moniker, “fantasy,” and Mr. Okrent, who had trademarked the term “rotisserie” instead, never made his millions. Or even his hundreds. Which is why it doubly hurt for him to discover that fast-food giant McDonald’s is sponsoring FIFA’s official fantasy World Cup game; an offshoot of a game he created.

Saturday, February 6, 2010

International Growth of Fantasy Sports - RotoHog

A Wicked (Virtual) Googly
What Fantasy Veterans Can Learn From a New Cricket Game Catching On in India

FEBRUARY 5, 2010, 3:22 P.M. ET
By NANDO DI FINO, The Wall Street Journal

It was only a matter of time before cricket and fantasy sports found each other.

You can now play with an avatar of Indian cricket captain Mahendra Singh Dhoni.

Cricket is the second-most popular sport in both England and Australia, and tops in India. It’s wildly popular in Sri Lanka, Pakistan, South Africa, and a host of other British Commonwealth nations. Only soccer can make an airtight case for being more popular around the world.

India alone has a population of about 1.1 billion people, and its cricket madness reaches heights that even the most fervent American football fan could never understand.
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In March 2009, RotoHog.com raised $2 million in Series B funding and successfully created fantasy soccer games for media companies in Brazil (in Portuguese and English) and for Fox Sports International (in Spanish and English). Their platform is even designed to deliver in multi-lingual capability, including Mandarin.

“I absolutely believe that international is a huge growth opportunity for fantasy sports,” says RotoHog CEO Kelly Perdew .
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Source: Wall Street Journal