Fantasy football games with Military.com and Los Angeles Times, an Us Weekly Celebrity Fantasy Game, a new Premier League fantasy game with hi5, as well as a series of RotoHog fantasy football games, all on tap in August
LOS ANGELES, CA—(Marketwire – August 10, 2010) RotoHog, one of the fastest-growing and most innovative fantasy sports and entertainment game operators and developers for major brands, today unveiled the first of a series of new partner games using the SCP(TM) platform. The games, which include a celebrity fantasy game with Us Weekly, a military-focused fantasy football game for Military.com, a casual fantasy football game for the Los Angeles Times, a Premier League fantasy soccer offering with hi5.com and white label fantasy games under the RotoHog brand, represent the most aggressive and widespread use of the RotoHog customizable game platform for partners at one time. The RotoHog-created games will touch over 50 million fantasy and entertainment game enthusiasts by Labor Day.
“This product release is a great example of how diverse the business has become in the last few years, and we are proud to be able to partner with such a wide group of elite brands to deliver a high level experience, whether you have an interest in celebrity, football, or soccer,” said Kelly Perdew, CEO of RotoHog. “ We also recognize that there are so many quality sites out there that are small and looking for content, so we have developed syndicated versions of RotoHog-branded football games for smaller or growing sites to co-brand and offer their subscribers. It will show that no matter who the partner is…major media company or hard working independent fantasy site…we have a platform that can work.”
Showing posts with label Entrepreneur. Show all posts
Showing posts with label Entrepreneur. Show all posts
Tuesday, August 10, 2010
Friday, June 11, 2010
Mickey D’s Foray Into Fantasy - Wall Street Journal
By NANDO DI FINO
Thirty years ago, when Daniel Okrent was introducing a group of friends and professional acquaintances to Rotisserie League Baseball, a game he had invented while on a plane, he viewed it as mainly a fun excursion that could earn him a few dollars if it caught on with the masses. As anyone who saw ESPN’s “Silly Little Game” can tell you, the game exploded under the moniker, “fantasy,” and Mr. Okrent, who had trademarked the term “rotisserie” instead, never made his millions. Or even his hundreds. Which is why it doubly hurt for him to discover that fast-food giant McDonald’s is sponsoring FIFA’s official fantasy World Cup game; an offshoot of a game he created.
Thirty years ago, when Daniel Okrent was introducing a group of friends and professional acquaintances to Rotisserie League Baseball, a game he had invented while on a plane, he viewed it as mainly a fun excursion that could earn him a few dollars if it caught on with the masses. As anyone who saw ESPN’s “Silly Little Game” can tell you, the game exploded under the moniker, “fantasy,” and Mr. Okrent, who had trademarked the term “rotisserie” instead, never made his millions. Or even his hundreds. Which is why it doubly hurt for him to discover that fast-food giant McDonald’s is sponsoring FIFA’s official fantasy World Cup game; an offshoot of a game he created.
Friday, March 5, 2010
RotoHog Creates Celeb-Focused Fantasy Game For Us Magazine (Sports Business Daily)
By Eric Fisher, Staff Writer, SportsBusiness Journal
March 4, 2010
Fantasy games developer RotoHog, which primarily has built its business in sports products, has struck a deal with Wenner Media to create a celebrity-focused fantasy game for Us Magazine. Running for the next 10 weeks, players will select a team of 25 celebrities and then be scored on the number of times photographs of those celebrities appear in Us Magazine or its Web site. RotoHog also developed a similar fantasy game late last year for ABC to pair with “The Bachelor.” Celebrity-oriented fantasy games have been attempted several times in prior years by various companies, with mixed success, but the latest attempt seeks in part to capitalize in fast-growing audiences among casual fantasy players, particularly women.
“Our original [business-to-consumer] play was in sports, but our model really works across a broad swath of genres and platforms,” said RotoHog CEO Kelly Perdew. “We’re already in discussions about building games around other drama series. It’s really another way to tap into an affinity that’s already there.”
Source: http://www.sportsbusinessdaily.com/index.cfm?fuseaction=sbd.main&ArticleID=137494
March 4, 2010
Fantasy games developer RotoHog, which primarily has built its business in sports products, has struck a deal with Wenner Media to create a celebrity-focused fantasy game for Us Magazine. Running for the next 10 weeks, players will select a team of 25 celebrities and then be scored on the number of times photographs of those celebrities appear in Us Magazine or its Web site. RotoHog also developed a similar fantasy game late last year for ABC to pair with “The Bachelor.” Celebrity-oriented fantasy games have been attempted several times in prior years by various companies, with mixed success, but the latest attempt seeks in part to capitalize in fast-growing audiences among casual fantasy players, particularly women.
“Our original [business-to-consumer] play was in sports, but our model really works across a broad swath of genres and platforms,” said RotoHog CEO Kelly Perdew. “We’re already in discussions about building games around other drama series. It’s really another way to tap into an affinity that’s already there.”
Source: http://www.sportsbusinessdaily.com/index.cfm?fuseaction=sbd.main&ArticleID=137494
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